Download our guide: Pro Tips for Maximizing the Value of Video
Our evolution as a video-centric species has taken a quantum leap forward in the last decade. Screens capable of displaying top-quality video can now be found not just in the living room, but in virtually every board room, backpack and back pocket. For business, this rapid evolution presents enormous challenges, but the benefits – the necessity, really – of adapting to a world of anytime, anywhere video simply cannot be ignored.
As a business tool, video is no longer just about commercials. It’s evolved from a “nice to have” marketing component into an essential vehicle for internal communications, external messaging, social media and human engagement. Aside from the ubiquity of great screens, what makes video such a business must-have?